You cant manage who shows up but you can and should manage contact with the site. Describe the role and functions of the Public Information Officer (PIO) Describe the types of written products used in public information activities. Distribute family emergency preparedness kits through community elementary schools is both clearer and more meaningful. Coordinate access to policymakers and others (e.g., first responders and disaster survivors). If you hope to work with schools, plan well in advance to coordinate with their schedules and curriculum. Avoid visuals C. Chunk content to make it more scannable D. Maximize search results by using acronyms, 6. During an incident, the media wants: At an incident scene, after you have conferred with the Incident Commander to assess the situation, you can begin to manage the situation by making contact with the media. what is role of public information officer in fema? Television is the main source of news for Americans. Write out the full term on first usage, as appropriate. To be eligible for the course, the student must successfully complete the following courses: The completion of the following courses is recommended but not required: The Center for Domestic Preparedness (CDP) is an Accredited Provider (AP) of Continuing Education Units (CEU) and is authorized to award the following CEUs for successful completion of this activity: IACET (International Association of Continuing Education and Training) 3.2 CEUs, 1-866-213-9553 between the hours of 7:30 a.m. and 4:30 p.m. CST, Contact Us Some evaluation data can be collected without contact with the audiencefor example, number of Web page hits or increase in the quantity of smoke alarms purchased. Were people prepared for previous incidents? * The social media links provided are for reference only. * Redundancy is important in case the computer you are using doesnt have an available or operating USB port or CD drive. Provide information and updates in a timely manner. Additionally, it can provide those in executive-level roles with the necessary knowledge of PIO roles and responsibilities during an emergency. Do you follow through? that can be used to purchase operational resources as needed, Paper forms, in case there is no electronic access (i.e., no Internet access, power outage, etc. Harvard psychiatrist Steven Scholzman wrote a (fictional) medical paper on the zombies presented inNight of the Living Deadand refers to the condition asAtaxic Neurodegenerative Satiety Deficiency Syndromecaused by an infectious agent. All social networking sites allow users to find people they know among the members, or look for other members with similar interests or affiliations. Social marketing is the use of commercial marketing principles to: A. The test questions are scrambled to protect the integrity of the exam. or a non-emergency event. The most popular social networking sites have groups, which offer chat boards for members. Many different social media monitoring tools are available. Cell phone(s) with email capability or satellite phone(s), Flash drives and CDs* containing the elements of the crisis communication plan (including news media contact lists, PIO team contact lists, information materials, etc. A Public Information Officer (PIO) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or recovery? An important part of the PIOs role is to prepare written products, so the PIO must be able to write clearly and effectively. I would urge you to be careful whenever you travel, Smith said. What do you want people to know or do after hearing your message? Different types of Web sites can be used to get information to your community: Email is another way that you can get information to members of your community and organization. A goal that makes you stretch is good. Overview: The FEMA IS-29.A course was published on 8/5/2019 to familiarize participants with the concepts underlying the PIO role. Organizing the information in a news release so that the important information comes first is called: A. AP style B. Inverted pyramid C. JIC style D. Journalistic style, 7. And thats not all. Managing Public Information for All-Hazards Incidents (MPI) is a four-day course that provides students with the practical knowledge of the role of the Public Information Officer, the National Incident Management System, emergency communications methods, risk communication, and interpersonal skills. In their zeal to get the story reporters may not always recognize the potential for danger to themselves. Lets look at some general descriptions of social media available: Many blogs provide commentary or news on a particular subject; others function as more personal online diaries. You can find the complete list of courses in the Spanish language course list. These people are your target audience. PIOs get their message out by communicating directly with the public, working through the traditional news media and through new media. Later in the day, Deputy Mayor Mike Tracy and I stood in the same bedroom, getting a first-hand briefing from Fire Chief Kevin Rennie and Capt. Information developed and disseminated in anticipation of, during, or after an emergency to provide specific life- and health-saving information C. Issuing a news release on a seatbelt law (public information); announcing a road closure due to a multiple-car accident (emergency public information) D. Information collected, assembled, or maintained by an organization in connection with the transaction of official business and available for dissemination to the public, 15. Some tips for building relationships with your media contacts are: It is important to prepare a list of media outlets and contacts, for everyday activities and to act quickly in an emergency. Social networking sites are online communities that connect people. At the completion of this course you should be able to: The remainder of this lesson presents information on your role as a Public Information Officer (PIO). Next you need to identifyhowyou will communicate. 514 0 obj <>/Filter/FlateDecode/ID[<897144EC39D7C94ABD0F71D9C292EE4A><41375C8F366F3C4EA1877AFFBEEAAE0A>]/Index[494 31]/Info 493 0 R/Length 101/Prev 195410/Root 495 0 R/Size 525/Type/XRef/W[1 3 1]>>stream Providing information and access to newsmakers. The Public Information Officer may also perform a key public information-monitoring role. 16825 S. Seton Ave., Emmitsburg, MD 21727 Emergency Manager jobs 33,535 open jobs Terms of Use, IS-100.b, Introduction to the Incident Command System, IS-200.b, ICS for Single Resources and Initial Action Incidents, IS-700, National Incident Management System, An Introduction, ICS-300: Intermediate ICS for Expanding Incidents, ICS-400, Advanced ICS for Command and General Staff, IS-702.a, National Incident Management System (NIMS) Public Information Systems, IS-800.c, National Response Framework, An Introduction. D. takes its origin from two sources: management consultant D. Edward Deming and Italian economist Vilfredo Pareto.. A tornado strikes in the Midwest. Sometimes logging in for a session is recommended, to create a wiki-signature cookie for signing edits automatically. This physical site is called the Joint Information Center (JIC), and is the location where: Narrator: When the State of Utah began to accept evacuees from the Gulf States as a result of the devastation from Hurricane Katrina, they implemented a Joint Information Center. Possess and enhance certain qualities and skills that make an effective PIO. At the completion of this lesson you should be able to: Key to being an effective PIO in an emergency is the ability to: Lets start by looking at what you need to know about emergency management. They can be seasonallike hurricane preparedness week. 0 Some tips to contribute to your success when managing information during an emergency are: A Go Kit is a mobile response kit that allows PIOs to function in the event that they are working outside of their normal place of operation. The benefits of social media include the following capabilities: New social media tools are being developed and implemented all the time. It can be taken alone or before Basic Public Information Officer Training (G290). A good overview of ICS is provided in the independent study . This lesson presents information on how to effectively communicate with the whole community regarding the importance of being prepared for an incident. Where do they go and how do they get there (e.g., do they spend time on public transportation, do they visit the library, do they go to sporting events, etc.)? B. The following was originally posted on CDC Public Health Matters Blog on May 16, 2011, by Ali S. Khan. Speculation C. Summarizing D. Bridging, 12. Access to you and the newsmakers or persons in charge. In 2008, the average per-person hospital treatment cost for heat related illnesses in Arizona was about $7,500, leading to a whopping $11M in treatment costs. The Public Information Officer gathers, verifies, coordinates, and disseminates accurate, accessible, and timely information on the incidents cause, size, and current situation; resources committed; and other matters of general interest for both internal and external audiences. A news conference or briefing may be used when you want to: A news conference or briefing may be announced by using a press release or media advisory. Public information is a vital function in disaster operations that contributes greatly to saving lives and protecting property. How or what can your community learn from these events? Print medianewspapers and magazinesare the first type of mass media developed. hbbd```b``+@$S4X$ vA$[0,v DI%09D`vH2& H/ `{I 30 0 `B They focus on specific issues or programs to move the public to take action. Making sure community members understand the events that unfold during severe weather, pandemics, and non-emergency scenarios . Identify the purpose of what you are writing and start with the main message. Please review the IS FAQ's for more information. Smith activated the State Emergency Operations Center, which coordinates State firefighting efforts in these situations. Select the correct definition External Affairs A. Coordinates the release of accurate, coordinated, timely, and accessible public information to affected audiences, including the government, media, non-governmental organizations (NGOs), and the private sector B. Narrator: Red Stick Ready targets every segment of the community. Did the message reach the targeted audience? What is the community sentiment toward your organization or the issue? PIOs need to have a thorough understanding of the communities they serve. All of the above, 23. . Themes weaved throughout the series include the 95/5 concept and an emphasis on whole community strategic communication planning. Evolving media (Web sites, email, blogs, social networking sites, etc.). C. Now that youve got a goal statement, the next step is to create messages in support of the goal that are suited to your target audience. The first step in developing a public awareness campaign is to research issues to identify relevant topics for your campaign. They have access to the officials. In an incident, theIncident Commandermanages the entire incident and: TheCommand Staffprovides information, safety, and liaison services: TheGeneral Staffperforms functional activities: As part of the ICS structure, the PIO is part of the Command Staff and advises the Incident Commander on all public information matters relating to the management of the incident. This fundamental principle is the basis for public information in emergency management in this country. Managing Public Information for All Hazards Incidents [25 Test Answers] FEMA IS-29A: Public Information Officer Awareness (Unit 3), Recall preparation techniques that contribute to a successful media interview. 95% B. . 524 0 obj <>stream That you will get them information and be back to brief themand then do so. Influence an audience to modify behavior C. Sell government or nonprofit products and programs D. Enhance social media, 11. Establishing relationships with news media representatives by being accessible and prepared. Once again, we see a fire threatening our citizens and their homes. Lesson 3 introduced the importance of establishing relationships with the media. Narrator: In addition to a preparedness television show and Mayor Mouse, Red Stick Ready also communicates preparedness information through a Web site, the use of social media, and events like Red Stick Ready Day. Proactivity occurs during A. You can entice them to stay by giving them regular official updates and letting them know that if they are absent they may miss something important or interesting. 4. This course can provide a basic understanding of the PIO function for those new to the position. Avoid getting involved in these media disputes. They heighten awareness of community hazards and encourage the public to take steps to become more prepared. nEAH {27(L( o 5UR\sR%or=uG5($#MJ (2*8T-\< Weegy: The role of the pubic information officer is to gather facts and disseminate it to the media. %%EOF It can be taken alone or before Basic Public Information Officer Training (G290). Describe how to have a successful relationship with the news media. For some incidents, implementing a media area may be an important way to manage the situation. Demonstrating an understanding of media needs and operations. Admissions Fax: (301) 447-1658, Independent Study Program Check Web sites and social media sites, read newspapers, watch TV, and listen to radio to know how your message is getting out. How knowledgeable is the audience on this topic? Blogs are a good tool to use to communicate with your audience. IS 29.A Public Information Officer Exam Questions | FEMACourses Additionally, students conduct various public information activities and exercises, to include writing messages and conducting press conferences. Develop a picture of who you want to reach with your message by asking: Now that you know what you want to communicate and to whom you will communicate, next you need to develop and implement your campaign. Increase community preparedness is not specific. Allows access to one media representative from television, radio, print, and Internet to a restricted area. As a PIO, you will likely communicate public information and emergency public information as well as conduct community education. Year in and year out, nearly 1,400 Arizonans get heat related illnesses so serious that they end up in an emergency department. As demonstrated by the examples, micro-blogging has become an important source of information in preparation of, during, and after crisis situations. This lesson covered the knowledge and skills you need to effectively manage emergency public information during an incident: The next lesson summarizes your role as a PIO and how to use all the tools available to you to help your community be prepared and to share critical information when an incident happens. With an eye on public safety, the mayor began looking for a way to educate people about disaster preparation and response. This training focuses on both parts of the equation. Are there cultural differences to take into consideration? Youll be quite surprised at how the elected official mouse makes all the difference with the children. Create clear and easily understood messages. Speak to several members of the media at one time, especially during an incident. Lieutenant Doug McCleve: So what we felt like it would be best to do is provide a one-stop calling center for the news media to be able to access whoever they needed to in this process. It is important to build relationships with your media contacts. Social media sites help disaster survivors look for lost family members and pets, and provide information on where to get assistance, where to find shelter, and how to give aid. B. describes a writing technique applied to social media content. 20. This course has presented you with tools that PIOs can use to communicate, the steps to develop a campaign to prepare your community, and ways to effectively provide critical information during an emergency. Demonstrate that you are in the knowB. Tammy Kikuchi: The Joint Information Center and the Command Staff out there would hold daily briefings for the media, and quite honestly that took much of the heat, if you will, off the Governors office. Doug Miser. The latest information on activities, events, and resources. IS-29.A: Public Information Officer Awareness - FEMA With the advent of social media, another type of news release you may want to use is the Social Media Release (SMR). If there is a reason that the media cannot be allowed access to the scene, consider using a media pool to restrict access while allowing them to get the images and interviews they desire. The participant will benefit from participating in entry-level incident command system training prior to taking this course. What is in it for them? Campaign topics can range from recruiting volunteers to fire safety. FEMA does not endorse any non-government Web sites, companies or applications. School, 43 Margaret St. . At the completion of this lesson you should be able to: In the previous lesson, you learned about the audiences with whom you will need to communicatethe media, the public, and employees and leaders within your organization. The subject is the. It was four, five, and six teams from every news, particularly the TV stations sending out that many cameras with that many reporters from each station and it just was incredible, not to mention the newspapers, the radio stations, the smaller papers in the area plus national media. Contact local, tribal, territorial, and State press associations to obtain media lists. Imagine your living room exploding in flames and your family cut off from the only door down the stairs from your second-floor condominium. Uses information from other members of the local unit to develop accurate, accessible, and complete information on an They can be used for personal networking, professional networking, and sharing public information. Angie Welling: Reporters understand change really well because our days are always changing, but just have that plan in place, know basically what you want to do, whos going to staff it, what will be available, what hours you will be available for the media. If you anticipate what they will want, you will have a better chance to manage the scene and help guide the story.
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