Im fine with showing mixed race couples since they certainly do exist but its portrayed in far far greater percentages than exist in reality (unless Madison Avenue is trying to have life imitate art by convincing women that black men are the ideal and white men are bumbling morons). Thx again for bringing me back to the reality of the situation. All it is is black people getting into positions of power and choosing their own just like the racist people do (yes, there are racists in every community). Imagine the reaction if a white actor portrayed MLK or Nelson Mandela in a film or play, or had the lead in The Lion King? Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. White men are portrayed as imbeciles, weak, and foolish. They always do the slow seeping of an idea into the culture, and then, at some point, go warp-speed. Thank God there is a voice of reason on the net. why is this? Forced diversity in marketing is often obvious and occasionally offensive. If we want to avoid falling with them, we need to remain the voices of reason and sanity in society. Like what happened with that BLM founder after she bought four million-dollar homes in L.A. You are where you are because of him, you idiot! LBJ himself said about this act in 1964, we have the [black] vote for the next 100 years. But even a decade after this atrocious act, I can remember working side by side with many, many blacks at a Houston oil refinery who just wanted to provide the best they could for their families. The lgbtg is nothing but a cult and BLM is a terrorist group. Im a lush so this will be perfect! I am a middle aged white woman. Since these people believe they are beyond Good and Evil, and the rest of us need to be reduced to savage beasts. and so true, so true.. Advertising is just the tip of this rather large iceberg. As a matter of fact, what that is is actually racist. Listen I know she is one of the best players ever, and I know this might be her last professional appearance. I realize the world is changing but mixed race couple, gay & lesbian couples, trans people is a small percentage of the population but you would never know that by watching todays TV commercials. Everyone and anyone can use a public library free internet, job searches, self-education are all to be had there. LGBQT. Look at the article Whiteness is a Pandemic. Not one white male in the signage. Sadly, this is happening not just in advertising, but everywhere. And it all just aint about a disproportionate amount of blacks in commercials. Thought it was just me till I saw these posts, I noticed it also after the divider Obama was in charge, think he still is, I dont buy any of the crap they advertise. https://en.wikipedia.org/wiki/Aunt It would be like running ads that showed aging college professors using your outdoor gear because theyre under represented and, you know, there are analytics that show they are 1.3% of the buying group. And if many people still choose not to intermarry, so be it. Sadly, I think you are largely correct. They call out white privilege for those who have higher Motivational Values. . Sorry, Carl, but theres only so much I can pack into one Cranky blog post. They have since spread their bullshit theories throughout the higher echelons of education. Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. They are owners and CEOs of major corporations and professors at prestigious universities. Even more so with people of color!! Check our Privacy and Cookie Policy for more information. I also firmly believe my feedback would get screened out by a cube dwelling liberal. Unfortunately, it will probably take a violent upheaval to reverse everything. lol. We are living the nightmare of Atlas Shrugged whodathunkit? Keeping this blog going while working and dealing with all of lifes other challenges is hard, and its comments like yours that make it all worthwhile. If I didnt know better, Id say it almost feels like many of these commercials were written with white people in mind, and then black actors were hired for the sake of diversity.. Dont be obtuse. And. Most every person shown now has black or brown skin. They now account for nearly 19 percent of the U.S. population, yet they are in nowhere near 19 percent of TV commercials. Based on U.S. Census data, a commercial with 10 actors should have: 6 whites, 2 Hispanics, 1 black, 1 . Its been that way for ages. Check out GoDaddy site, if you find a white person, is like a needle in a haystack. Im constantly bombarded by tweets and posts lamenting the disenfranchisement of this gender or that racial group, and I rarely find any usable news or information to be had. In reality the actual investors have no clue how their portfolios are being used. Industry Perspectives on the Transition to a Multi-currency TV Market, Trends in Agency Compensation, 18th Edition, A Diversity Report for the Advertising/Marketing Industry (2022), There is a tremendous value in being part of the ANAs strong network of brands The Ask service validated the research that my team had already done [and] saved us time. I agree wholeheartedly. Make it a party game One drink for a white couple; two drinks for a mixed-race couple; three drinks for a mixed-raced couple with an Asian kid; etc You make the rules! Have fun! Failure to represent diversity in your advertising may even send a message to your consumers that you only value the business of certain groups. [Same goes for Indian Americans the departments led by Indians were the same: 80% Indians, a few whites, a token far East Asian, a token Hispanic, no blacks]. It would be more accurate to describe the situation as a forced lack of diversity being stripped away over time as media companies seek larger profits. How TV ads perpetuate anti-Black racism - Quartz Bad media of any type hurts the creator just as much as it does the audience. The remote is the best thing invented and silence is golden. That might seem to make sense but do you know a lot of really poor Asian people in America? Might you be the same Anonymous that authored American Divorce? Tv shows would have you believe all groups of friends are made up of one person each of a different race and a LGBT, its eye rolling ridiculous. White girls too. I keep my business behind closed doors where it belongs!!! Not like I am an advocate for blonde men or anything but more just an observation. See all Cranky ad reviews | Go back to blog home page | Subscribe for free. It had a list of things an ANTI-RACIST can do to make amends to blacks. LIke you, Ive also heard that many black (nah, screw AP) women are absolutely NOT okay with seeing black men with white women, whether its in TV commercials or in real life. Those ranchers usually drive large pickups. You are far from alone, Bob. The immigrants will be so happy to be free and have a chance at Western lives that they will vote for the liberals who bussed/planed/sailed them in. I havent noticed, but Ill be sure to listen for it now. I am talking about the pharmaceutical companies that are behind most of those senseless shootings and violence. If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. I like my man to act like a man and not line me. I dont know how any young women these days can even be attracted to the opposite sex anymore since there seems to be nothing but a slightly more boyish version of themselves to choose from. I probably wont find it because, as you say, there are many forces at work here. For interested Cranky readers, Kris is talking about the Federal Reserve System, a central bank which despite its name is neither federal nor a reserve, and the creation of which in 1913 introduced in the United States a debt-slave system from which we can never get out. I guarantee that 90%+ of Lowes products are purchased by people that celebrate Christmas. Lets face it, were in a culture war and race is its beating heart. I realized its because advertisers dont want to feature men but when they have to it sure as hell wont be a white guy. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. but lets remember its not all of they. That is rare in RL. Multiracial scenes now common in TV ads Think there would be a problem? The real reasons people hate TV commercials in 2023 But if you are willing to stick your neck out a little further and tell them exactly whats on your mind, you might consider writing them a thoughtful email. And nowhere not in the journalist media, nor in social media, can I find anyone calling BS on it. But lets not forget that historically, advertising has always (over) cast good-looking and idealized people. Yep. The problem of over-, under-, and misrepresentation in television commercials is part of a larger culture war thats being fought on many fronts, and as with so many issues, it seems the corporations are on a different side than the people. Suddenly the woke corporations have dropped whites and replaced them with black America acting like white America. Then speak clearly to that audience and deliver faithfully on brand promise. The problem is look at the actual news. You drive by every day and dont notice it. Yes and the bumbling, idiotic White male is overplayed too. Deselecting these cookies may result in poorly-tailored recommendations and slow site performance. I cant help but notice the blatancy of this and it feels so forced and ingenuine. Its not just every commercial break; its nearly every commercial now where white people are put in secondary or subordinate roles, white men are made out to be idiots and buffoons, and black people are universally portrayed as the smart, sensible, successful role models everyone else looks up to. Instilling diversity as a value and solidifying it through an appropriate vision and mission statement will ensure that its imbued in a companys ethos. Personally, Im singling out these advertisers who are ignoring white America by falsely showing more gay & transgender people in a much larger percentage of America than it really it. Also, another very subtle message was an ad that had Grandma and Grandpa sitting in the backyard with their grandson and granddaughter running towards them. Hollywood was not interested in making films with such men as leads. And if they get some more white women to date black men along the way, all the better. this is NOT saying people of color are not smart, nor is it saying they are not nice people, intelligent, funny, and personable! A Diversity Report for the Advertising/Marketing Industry (2020) November 17, 2020.
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